Monday, February 20, 2006
In honor of Sarah's Crunchy Con Manifesto, I present...
The Coffee Con Manifesto
1. We are coffee conservatives who stand outside the coffee drinking mainstream; therefore, we can see things that matter more clearly.
2. Modern coffee drinking has become too focused on money, power, and the consumption of caffeine, and insufficiently concerned with the content of our individual and social drinking experience.
3. Mega coffee chains deserve as much skepticism as mega retail chains.
4. Real atmosphere is more important than slick marketing and brand recognition.
5. Coffee houses that do not include good company, good glassware, and good taste—especially in the choice of beans — do not fundamentally appreciate coffee.
6. Small, Local, Fresh Roasted, and Unique are almost always better than Big, Global, Pre-Packaged, and Ubiquitous.
7. Flavor is more important than convenience.
8. The relentlessness of franchise-driven consumer coffee-ism deadens our senses to authentic truth, beauty, and wisdom.
9. We share Russell Kirk’s conviction that "the institution most essential to conserve is the family [coffee hour.]"
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The Coffee Con Manifesto
1. We are coffee conservatives who stand outside the coffee drinking mainstream; therefore, we can see things that matter more clearly.
2. Modern coffee drinking has become too focused on money, power, and the consumption of caffeine, and insufficiently concerned with the content of our individual and social drinking experience.
3. Mega coffee chains deserve as much skepticism as mega retail chains.
4. Real atmosphere is more important than slick marketing and brand recognition.
5. Coffee houses that do not include good company, good glassware, and good taste—especially in the choice of beans — do not fundamentally appreciate coffee.
6. Small, Local, Fresh Roasted, and Unique are almost always better than Big, Global, Pre-Packaged, and Ubiquitous.
7. Flavor is more important than convenience.
8. The relentlessness of franchise-driven consumer coffee-ism deadens our senses to authentic truth, beauty, and wisdom.
9. We share Russell Kirk’s conviction that "the institution most essential to conserve is the family [coffee hour.]"
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